men's skincare routine 30s

Revealed: Rock Solid Skincare Routine for Men in Their 30s

Skincare isn’t just about looking good – it’s about not looking like an old leather bag by the time you hit 40.

So if you've hit the big 3-0, it's time to get serious because your old soap-and-water routine is now about as useful as a bicycle in a swimming pool.

Why Your 30 Year Old Skin is Practically Screaming for Help

The skincare routine (or lack thereof) that worked in your twenties isn’t cutting it anymore.

In your twenties, your skin was practically a self-cleaning machine – high on collagen, fast on turnover, and ready to bounce back from any abuse.

But now? Collagen’s on a slow decline, dead cells are hanging around like unwanted guests, and that oil factory your hormones used to run has slowed production.

In other words: your money-maker needs more than a splash of water and a prayer.

Here’s a quick look at what’s happening at each decade and why it matters.

Age What’s Happening Why It Matters
20s
  • Collagen Galore: Skin’s firm and resilient, thanks to high collagen production.
  • Oil Slick City: Hormones keep your face shiny and acne-prone.
  • Sun Damage Sneaks In: Most men skip SPF, setting the stage for future wrinkles and spots.
Your skin’s on autopilot, but everything you’re skipping – like sunscreen – will catch up with you.
30s
  • Collagen’s Slow Exit: Drops by about 1% per year, meaning subtle lines and less firmness.
  • Skin Cell Turnover Tanks: Dead cells hang around longer, making your skin look dull.
  • Oil Production Slows: Skin’s drier and prone to irritation.
Signs of aging start to set in. Skin needs more care to stay firm and clear, or you’ll start seeing wrinkles and roughness.
40s
  • Major Collagen Loss: Down 10-20%, leading to deeper lines and sagging.
  • Drier Skin, Less Bounce: Skin loses elasticity and moisture, especially if neglected in your 30s.
  • Age Spots Appear: Sun damage shows up as spots on your face.
Neglect starts to show in a big way. If you’ve skipped the basics, expect skin that looks as tired as you feel.

Have You Left It Too Late to Save Face?

Short answer: Nope.

According to the American Academy or Dermatology, 84% of men aged 18-44 use facial skincare products regularly. So congrats – you're only kind of late to the party.

Your skin’s got some bounce left, so why not give it a fighting chance? Here’s what kicking off a routine now can do for you:

  • Keeps Skin Elastic: Antioxidants and moisturizers can actually make your skin look and feel like it’s still got some fight in it.
  • Fights Wrinkles: Retinoids and SPF protect against wrinkles and the general wreckage of sun and pollution.
  • Evens Out Skin Tone: Exfoliating and vitamin C can erase dullness and help those old sunspots fade away.

Preventing the damage now means you won’t be shelling out hundreds on expensive treatments later. 

The Ultimate Skincare Arsenal for Men in Their 30s

Before you start complaining; yes, you are going to have to invest in a few essential skincare products. And no, it does not make you 'girly.' It makes you handsome(r).

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Amanda Mull @amandamull

men will put the entire contents of their kitchen cabinets on their heads but somehow draw the line at buying face soap because it's for ladies

Add these to your shopping list:

Face Cleanser

Gets rid of grime without turning your skin into sandpaper. This is key since your skin’s starting to act up in the dryness department.

Look for a Face Cleanser containing Lemon Myrtlea potent astringent and antiseptic that removes oil and dirt and has the added benefit of smelling fantastic. 

    Vitamin C Serum

    A quality Serum containing Vitamin C (note, 'quality' - this is not the time to cheap out) neutralizes free radicals, brightens skin, and keeps those dark spots from taking over. 

    What to Look for in a Vitamin C Serum

    When choosing a Vitamin C serum, pay attention to the packaging: airtight, dark bottles are essential. Vitamin C is a sensitive ingredient that breaks down when exposed to light and air, which can reduce its effectiveness before it even hits your skin.

    Look for products in dark or opaque glass bottles with airtight pumps – this keeps the Vitamin C stable, so you get the full benefit of its brightening and protective properties every time you use it.

      Hyaluronic Acid Moisturizer

      Hyaluronic Acid is a superstar hydrator naturally found in the skin, known for its ability to retain up to 1,000 times its weight in water. Here’s why it’s such a skincare essential:

      1. Hydration Magnet: Hyaluronic acid acts as a humectant, meaning it attracts and holds water in the skin. This keeps your skin cells well-hydrated and plump from within, giving it a smooth, supple look.

      2. Prevents Tightness and Dryness: By delivering moisture deep into the skin, hyaluronic acid helps prevent that tight, uncomfortable feeling, especially in dry or cold weather.

      3. Reduces Fine Lines: When your skin is fully hydrated, it naturally appears smoother and firmer, which can minimize the appearance of fine lines and wrinkles.

      4. Gentle on All Skin Types: Hyaluronic acid is non-irritating and works well with most skin types, including sensitive and acne-prone skin.

        Eye & Lip Serum

        The skin around your eyes and lips is incredibly delicate – practically a sponge for every wrinkle waiting to make an appearance.

        A dedicated eye and lip serum tackles puffiness, fine lines, and bags around your eyes while also hydrating and smoothing the lip area.

        Because let's face it, no one wants crow’s feet or lip lines stealing the spotlight.

        SPF 30 or Higher

        The only real line of defense against wrinkles, spots, and, oh yeah, skin cancer.

        Regular SPF use can lower signs of skin aging by 24%. That’s almost a quarter of the damage prevented by a bottle of sunscreen. Use it.

        VITAMAN Daily Essentials Skincare Kit

        A simple daily skincare system that cleanses, prevents breakouts and hydrates - leaving you with vibrant, youthful-looking skin that doesn’t feel dry or uncomfortable.

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        Rock Solid Skincare Routine for Men in Their 30s

        You've got your shopping list, now here’s the game plan.

        Morning Routine

        1. Cleanser: Start with a gentle cleanser to wash off sweat and oil – the basics of keeping skin fresh.
        2. Vitamin C Serum: Think of this as your daily shield. It fights environmental stress, brightens skin, and keeps you looking sharp.
        3. Moisturizer with Hyaluronic Acid: Hydration is key. This keeps your skin smooth, plump, and ready to take on the day.
        4. SPF 30 or Higher: Don’t even think about skipping this. Sunscreen is your first line of defense against aging and damage.

        How To Avoid Fine Lines on Your Face? 

        Avoid pulling or tugging at your skin – especially around the eyes. The skin in this area is delicate and can stretch easily, which leads to wrinkles and sagging over time.

        Instead, use a light tapping or patting motion to apply products, letting them absorb naturally without any harsh movements. 

        Evening Routine

        1. Cleanser: Same as in the morning – consistency is key here.
        2. Eye & Lip Serum: Gently pat around your eyes and lips to combat fine lines, puffiness, and dryness. These areas are sensitive, so treat them well.
        3. Moisturizer: Lock in moisture overnight to wake up with skin that looks and feels ready for anything.

        Weekly Routine

        1. Exfoliate 1-2 Times a Week: Use a gentle scrub or a chemical exfoliant with AHAs or BHAs to slough off dead skin and reveal smoother skin underneath.
          • Pro Tip: Keep it to once or twice a week – overdoing it will just irritate your skin and leave it worse off.

        Bonus: Lifestyle Tips That Don’t Involve Skincare Products

        Skincare isn’t the whole picture. Here’s what else you need to keep that face of yours looking less ‘old man’ and more ‘I’ve got it together.’

        • Hydrate: Drink water. Lots of it. And no, beer does not count (even though it contains water). H2O keeps your skin looking plump and keeps you from looking like a desert creature.
        • Sleep: Get at least seven hours. Your skin does most of its repair work while you’re snoring.
        • Eat Antioxidant-Rich Foods: Think berries, leafy greens, and everything that doesn’t come out of a fryer. It’s boring but effective.

        OK handsome - you might not think you need all of these products now, but future you is gonna thank you for not looking like a dried-up leather bag.

        Embrace your 30s, stick with this routine, and one day, you'll be glad you found this blog. 

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        Meet The founder

        Clare Castles, a seasoned beauty therapist, international skincare lecturer, and former salon owner, foresaw the rise of men’s grooming trends in Australia before they took the world by storm.

        With an eye for innovation and a heart for creation, Clare embarked on a journey of discovery into indigenous biochemistry, which soon blossomed into a passion for formulating exceptional skincare products.

        This unique blend of expertise and enthusiasm led to the birth of VITAMAN in December 1999, marking the dawn of Australia's first true pioneer in men’s grooming.

        To this day, Clare remains dedicated to VITAMAN's legacy of being the most innovative, effective, and natural men’s haircare and skincare product range available today.

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